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AVEC 2 - Socio-economic empowerment of the rural women through their integration into the solidarity, social and environmental economy circuit


The project “Socio-economic empowerment of the rural women through their integration into the solidarity, social and environmental economy circuit” (AVEC 2) is a project implemented in Morocco by ALDA and its partner ARDES, following the termination of the first AVEC project, which lasted from October 2016 to November 2017. These projects, co-financed by the RAJA foundation-Danièle Marcovici, address the issues encountered by women in Morocco to initiate income-generating activities, especially in rural areas.

While AVEC allowed women to develop leadership and initiative skills and to create collective income-generating activities (5 cooperatives were created as a result of AVEC project), AVEC 2 aims to go further, by providing women beneficiaries with a training programme that enables them to consolidate their leadership skills and an ongoing support, both in identifying the needs of each cooperative, the implementation of an action plan, capacity building for cooperatives and women as well as in raising awareness among local actors. For this second project, ALDA and ARDES are will keep working with women who benefited previously from AVEC. These women are originating from three municipalities in the Tiddas region (Northern Morocco), and expressed their will to engage in a project that would lead them to an income-generating activity. ARDES provided them with specific trainings as sewing, cooking, hairdressing, etc.


AVEC 2 project is based on three specific objectives:

  • Promote equal opportunities for women and men to access and control natural resources regarding local products;
  • Support the 5 cooperatives already created to improve techniques for the valuation and marketing of products and capitalize on best practices to develop new income-generating activities;
  • Promote the preservation of local products and raise awareness among women in cooperatives of the overexploitation of natural local resources. 


To meet these objectives, ALDA and ARDES are working together by implementing activities such as raising awareness among the local authorities, associations, regional actors and people in order to ensure women's cooperatives recognition ; territorial and institutional diagnosis of the 5 cooperatives created to evaluate the market and identify their needs to develop customized action plans ; capacity building of the 5 cooperatives (personal development and self-esteem, organization and management of a cooperative, valuation and marketing products, realization of a simplified business model, mobilization of funds, etc.) provided by EMESSE ; sponsorship and networking activities through the region. ALDA will be responsible for the overall coordination and communication of the project.

AVEC 2 was launched in September 2018 and will end in September 2019, but is ensuring long-term sustainability, since women should be able at the end to fully support themselves by managing alone their own cooperatives.
 

Timespan:
September 2018 – September 2019

The project at a glance:
 
While AVEC allowed women to develop leadership and initiative skills and to create collective income-generating activities (5 cooperatives were created as a result of AVEC project), The project “Socio-economic empowerment of the rural women through their integration into the solidarity, social and environmental economy circuit” (so-called AVEC 2) aims to go further, by providing women beneficiaries with a training programme that enables them to consolidate their leadership skills and an ongoing support, both in identifying the needs of each cooperative, the implementation of an action plan, capacity building for cooperatives and women as well as in raising awareness among local actors.

Outcomes:
The principal outcomes of the project are:

  • 5 cooperatives are autonomous and master the tools and mechanisms of good governance. These 5 cooperatives have access to public funding and in particular to the NHRI funds, a Moroccan national fund providing subsidies to cooperatives with a concrete project as well as a local impact
  • Beneficiaries have developed their leadership and needs formulation capacities, and continue to play a stronger role in their homes and communities, including by participating in key decision-making processes and regularly attending community centres in the region
  • Women inspire others to follow the example of the 5 cooperatives by creating new ones


Global objective of the project:

  • Address the issues encountered by women in Morocco to initiate income-generating activities, especially in rural areas

Specific objectives of the project:

  • Promote equal opportunities for women and men to access and control natural resources regarding local products
  • Support the 5 cooperatives already created to improve techniques for the valuation and marketing of products and capitalize on best practices to develop new income-generating activities
  • Promote the preservation of local products and raise awareness among women in cooperatives of the overexploitation of natural local resources


Activities:

Activity Group 1 - Project Coordination and Communication

  • Monitoring the successful implementation of project activities and the effective dissemination of results

Activity group 2 - Awareness of the project

  • Raising awareness among local authorities, associations, regional development actors and men in order to ensure the formal recognition of women's cooperatives in order to strengthen women's integration into the formal economy (workshops, information campaigns and seminars)

Activity group 3 - Territorial and institutional diagnosis of the 5 cooperatives created

  • Territorial diagnosis, with the support of partners, allowing a precise evaluation of the market (actors, sectors, potentialities, etc.)
  • Institutional diagnosis allowing the identification of the problems and needs of cooperatives in order to develop personalized action plans

Activity Group 4 - Capacity building for the 5 cooperatives

  • Training for women members of cooperatives, covering topics as: personal development and self-esteem, the organisation and management of a cooperative, the valuation and marketing of products, the setting up of a project and the implementation of a simplified business model (market research, economic study and financing plan), the diversification of production based on local agricultural products and the introduction of new sectors or the mobilisation of funds.
  • On-the-job coaching of the women beneficiaries by 2 territorial animators (trained by the first project) and support in their daily activities
  • Raising awareness on the preservation of the fragile local ecosystem

Activity Group 5 - Sponsorship and Networking

  • Women's participation in fairs and exhibitions, in order to enable women to present their activities and develop their leadership skills through their participation in the public space
  • Sponsorship system through older cooperatives in the region that will sponsor new cooperatives and support women in their efforts by providing them with their experience and advice


Partners:

Lead partner:

  • Association of Local Democracy Agencies – ALDA, France


Other partners:

  • ARDES
  • EMESSE


Overall Budget:

23.500 EUR

 




Durée du projet :
Septembre 2018 – Septembre 2019

Aperçu du projet :
Alors que le projet AVEC a permis aux femmes de développer des compétences de leadership et d'initiative et de créer des activités collectives génératrices de revenus (5 coopératives ont été créées grâce au premier projet AVEC), le projet “Autonomisation socio-économique des femmes rurales par leur insertion dans le circuit de l’économie sociale, solidaire et environnementale” (dénommé AVEC 2) vise à aller plus loin, en offrant aux femmes bénéficiaires un programme de formation leur permettant de consolider leurs compétences de leadership, ainsi qu’un soutien continu, leur permettant d’identifier les besoins de chaque coopérative et de mettre en œuvre un plan d'action, de renforcer leurs capacités et de sensibiliser davantage les acteurs locaux.

Résultats attendus :
Les principaux résultats attendus sont : 

  • 5 coopératives sont autonomes et maitrisent les outils et les mécanismes de la bonne gouvernance. Ces 5 coopératives ont accès au financement public et notamment aux fonds INDH, fond national marocain accordant des subventions aux coopératives ayant un projet concret ainsi qu’un impact local.
  • Les bénéficiaires ont développé leurs capacités de leadership et de formulation de leurs besoins, et continuent à jouer un rôle plus affirmé au sein de leur foyer et de leur communauté, notamment en prenant part aux prises de décision clés et en fréquentant régulièrement les centres associatifs de la région.
  • Les femmes en inspirent d’autres à prendre exemple sur les 5 coopératives en en créant de nouvelles.

 Objectif général du projet:

  • Apporter une solution aux problèmes rencontrés par les femmes marocaines pour lancer des activités génératrices de revenus, en particulier dans les zones rurales


Objectifs spécifiques du projet:

  • Promouvoir l’égalité des chances entre les femmes et les hommes pour accéder et contrôler les ressources naturelles en relation avec les produits de terroir
  • Appuyer les 5 coopératives des communes visées afin d’améliorer les techniques de valorisation et de commercialisation des produits et capitaliser les bonnes pratiques pour développer de nouvelles AGR

Promouvoir la sauvegarde des produits de terroir et sensibiliser les femmes des coopératives à la surexploitation des ressources naturelles locales

Activités :

Groupe d’activités 1 - Coordination et communication du projet

  • Suivi du bon déroulement des activités du projet et de la dissémination efficace des résultats produits

Groupe d’activités 2 - Sensibilisation sur le projet

  • Sensibilisation des autorités locales, des associations, des acteurs de développement régionaux et des hommes afin de garantir la reconnaissance formelle des coopératives de femmes afin de renforcer l’insertion des femmes dans l’économie formelle (sous forme d’ateliers, de campagnes informatives et de séminaires)

Groupe d’activités 3 - Diagnostic territorial et diagnostic institutionnel des 5 coopératives créées

  • Réalisation d’un diagnostic territorial, avec l’appui des partenaires, permettant d’avoir une évaluation précise du marché (acteurs, filières, potentialités, etc.)
  • Réalisation d’un diagnostic institutionnel permettant l’identification des problèmes et besoins des coopératives afin d’élaborer des plans d’action personnalisés.

Groupe d’activités 4 - A3-Renforcement des capacités des 5 coopératives

  • Formations aux femmes membres des coopératives, portant sur le développement personnel et l’estime de soi, l’organisation et la gestion d'une coopérative, la valorisation et la commercialisation des produits, le montage de projet et la réalisation d'un business model simplifié (étude de marché, étude économique et plan de financement), la diversification de la production à base produits agricoles locaux et l’introduction de nouvelles filières ou la mobilisation des fonds.
  • Coaching sur le terrain des femmes bénéficiaires par 2 animatrices territoriales (formées par le premier projet) et appui dans leurs activités quotidiennes.
  • Sensibilisation sur la préservation de l’écosystème local fragile.

Groupe d’activités 5 - Parrainage et réseautage

  • Participation des femmes à des salons, foires et expositions, afin de permettre aux femmes de présenter leurs activités et de développer leurs capacités de leadership à travers leur participation dans l’espace public.
  • Mise en place d’un système de parrainage grâce à des coopératives plus anciennes de la région qui parraineront les nouvelles coopératives et accompagneront les femmes dans leurs démarches en leur apportant leur expérience et leurs conseils.


Partenaires :
Chef de file :

  • Association of Local Democracy Agencies – ALDA, France


Autres partenaires :

  • ARDES
  • EMESSE


Budget total :

23.500 EUR


Donateurs :

Fondation RAJA-Danièle Marcovici


Programme
:
Formation et insertion professionnelle


Contact:

ALDA Strasbourg Office - sibel.tas@aldaintranet.org

 


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