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Cultural heritage fosters participation and entrepreneurship – The case of Chuhuiv, Ukraine

Within the activities of the EU-funded project CHOICE, Ihor Savcha from the Centre for Cultural Management visited Ms Halyna Minaeva, Mayor of the City of Chuhuiv (Kharkiv region, Ukraine), and activists of the “Cultural heritage in the context of tourism development in Chuhuiv” project. The interview explains how Chuhuiv participative approach to cultural heritage, fostering participation of different stakeholders as well as private entrepreneurs initiatives, became a model to follow for other towns.

What kind of activities have you implemented by now?
Since the launch of the project in April 2016, a number of activities have been implemented:
  • development and adoption of the Roadmap for Chuhuiv Cultural Heritage Popularization as a part of the Tourism Development Strategy for Chuhuiv; 
  • development and adoption of the Chuhuiv tourist brand;
  • development and marking of 2 tourist routes;
  • developing the concept of tourist sites marking, launching the website; 
  • audio guides recording;
  • opening of the Tourist Information Centre.
How many citizens have you involved?
Some 35 local stakeholders and residents were engaged in the discussions around the Roadmap for Chuhuiv Cultural Heritage Popularization and the development of the tourist brand for the town. Twenty eight people participated in the workshop on basic methods of tourism marketing. 
What is your main achievement?
The partnership between municipal authorities and the project team has been established in a very constructive way. The municipality is very much interested in the preservation and promotion of cultural heritage of Chuhuyiv through tourism. A special group to support and promote the project was set up the mayor's office. It provides all necessary assistance in the organization of events, gathering information, marking routes. 
The project implementation in Chuhuiv, that has already resulted in the opening of the Tourist Information Center and the developed tourist brand of the city, has created an impulse for a number of other important initiatives being started by local entrepreneurs. 
In addition, Chuhuiv gradually becomes a model for similar activities in the overall Kharkiv region – coordinators of the “Cultural heritage in the context of tourism development in Chuhuiv” project have been repeatedly invited to other towns in the region to share the experience.


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