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Is there a need for transparency in digital political advertising? The Italian case



As part of the project Virtual Insanity promoted by the European Partnership for Democracy, which aims at strengthening European-level policy that guarantees transparency in digital political advertising, the Institute of Social Research conducted a country case study on political advertising in Italy.
 
The resulting report is structured in 5 sections:
  • Availability of information - An overview on the policies and tools upgraded or introduced by Google, Facebook and Twitter from the adoption of the Code of Practice within the Italian context.
  • Characteristics of digital political advertising in Italy - To draw conclusions on its role during the EU campaign, using digital platforms transparency tools.
  • Policies and responsiveness of the tech companies - On the definitions of online political and issue-based advertising shared in Italy.
  • National policy and legislative context - An overview of the Italian legal framework pertaiing to political elections campaigning.
  • Reform debate - A presentation of the main actors focusing on digital political advertisting in Italy.
Since fake news and disinformation in the digital world are a big topic nowadays, and especially an issue in the context of political campaigns, Virtual Insanity wants to tackle them by focusing on stronger policies to guarantee transparency in digital political advertising. This will be done through research and multi-stakeholder policy dialogue at the national and European level, followed by coalition-based monitoring and advocacy efforts towards an EU-level policy on digital political advertising transparency.
 
ALDA is one of the partners of the project, together with the Institute of Social Research.


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