Building a trustworthy social media sphere: countering disinformation on social media for young Europeans

Deadline of the call: 02 December 2025

Location:  Europe

Objective: 

The objective of this call is to foster the awareness and resilience of young Europeans related to information integrity risks, strengthening relevant media and digital literacy skills. This to equip them with the skills and knowledge to navigate safely and critically in the online information space and participate in society as active and informed citizens. This should be achieved by developing engaging, multilingual content tailored to the consumption patterns and interests of young Europeans. Ensuring a broad coverage of at least thirteen EU Member States is a key criterion for the proposal evaluation.
Morespecifically, the call aims at: 

• involving young Europeans and influencers in a participatory process to create engaging content on the risks threatening information integrity. The content should include ways to identify, understand and counter such threats while promoting critical thinking among young Europeans aged 15–30. 
• Disseminating content across all at least thirteen EU Member States through a media literacy campaign that leverages creative storytelling by mobilising influencers, who will work in full editorial independence, supported by digital media and artificial intelligence.
• fostering new collaborations between information integrity professionals (e.g. fact-checkers, media literacy practitioners, civil society organisations) and influencers, so that they can join forces and learn from each other on ways to promote media literacy and critical thinking among young Europeans. Such collaborations should also aim to support the creation of a virtual community allowing influencers to easily connect with fact-checkers, media literacy practitioners and other information integrity professionals across Europe.
• collecting and share lessons learned on how influencers can integrate information integrity best practices in their work, including by raising the trustworthiness of their own content. This should involve an evaluation of the reach, impact and effectiveness of the conducted campaigns by the consortium partners.