Re-conceptualising tourism can be a solution for improving the sector while promoting the local economy and sustainable development. In this regard, the Co.Co.Tour project is doing a great job on safeguarding and promoting smart inclusive and sustainable growth of the Coastal Communities in the Mediterranean.
In this purpose they have been working on the implementation of a common strategy based on community participation in the target areas. The establishment of a cross border eco-museum network has allowed the creation of a tourist package, the design of a smartphone application for visitors, and the improvement of the accessibility and participation of local workers and communities. This project represents a new phase of tourism in the region, which has already been proven to be a success in the cities of Himara (Albany), Herceg Novi (Montenegro) and Tricase (Italy), Corfu (Greece) and Messolonghi (Greece).
Co.Co. Tour has great potential to continue changing the tourism model in the entire Mediterranean region.
Co.Co. Tour has great potential to continue changing the tourism model in the entire Mediterranean region. By taking into account the specificities of rural hinterlands of the coastal communities, the project can provide matching resources for the potential applicants to the program. Local authorities have already recognized the importance of the implementation of the eco-museums model to support the sustainable development of tourism in the region.
Within the PANORAMED initiative, a governance platform that supports the process of strengthening and developing multilateral cooperation frameworks in the Mediterranean region, the Co.Co.Tour project has been considered as the ideal example of how tourism can be transformed and developed in a sustainable way. Furthermore, benefiting from the above-mentioned initiative, the project is able to keep working on creating new opportunities and developing solutions to common challenges in the area.