Fairtrade helps farmers and workers in developing countries gain a better place in the supply chain, so they can make a living from their work and invest in a sustainable future. Fairtrade is both a label and a global movement, working together to make the world fair, with equal opportunities for all.
Why is Fairtrade needed?
In Asia, Africa and South America, many small-scale farmers are constantly insecure about their income. They are at the mercy of the highly fluctuating world market price, which means that the yield from the harvest is often too low to support the whole family. Without a reliable income, they cannot invest in their business, their children’s future and in the community. This perpetuates poverty. Fairtrade breaks this vicious cycle by setting standards that allow farmers to develop themselves.